Why 'Going Negative' Works in Politics but not in Advertising

Why 'Going Negative' Works in Politics but not in Advertising Marketing & Sales | September 25, 2008 View on Mobile | Trouble viewing this mail? Read it online | Manage my newsletters What's New on BNET Why 'Going Negative' Works in Politics but not in Advertising John Quelch, a Harvard marketing professor, explains three reasons why political ad campaigns won't work for brands. Sponsored Hosted CRM comparison guide Find out which companies are the main players in the hosted CRM market and how they stack up in a head-to-head comparison. (InsideCRM) Bad Flackery on the Campaign Trail BNET's Jon Greer on why the candidates' latest PR stunts aren't doing much for them. Overhauling Financial Sector PR All those claims about how great a firm was, how rock solid and trustworthy it was, how it understood the market risks and had wonderful systems to beat the market? Gone. Looking for SF-Based BNET Readers Are you a frequent BNET reader who lives in the San Francisco Bay Area? If so, we're offering a fun, no-holds-barred opportunity to tell us what's right and what's wrong with BNET Industries in order to help make it a better, more useful resource for you. What's New in Sales JetBlue Tries to Sell $9 Pillows The pitch behind this business move? The fee ensures the customers get clean pillows. Podcast: A Slideshow Like Al's Secrets for more successful presentations from Nicole Duarte of the Silicon Valley Design firm that created Al Gore's winning "Inconvenient Truth" slides. 6 Tips for Finding a Better Sales Job The process is not unlike a sales campaign, writes BNET's Geoffrey James. Here's how to get started. How Managers Become Leaders Paying the Price for 'Experienced' Employees How to Present Like Steve Understanding the New Workforce Debunking the Myths of Social Networking Media Media Roundup: MySpace Music Launches, the RIAA Loses in Court, Kinsey Wilson Joins NPR, and More MySpace Music launches to great... underwhelm -- Consensus among critics is that MySpace Music, the much-awaited music-streaming site, is glitchy, poorly designed, and too difficult to navigate. But TechCrunch's Michael Arrington points out that it's an important step toward the inevitable future, i.e., free music online. (Sources: AVC, PaidContent, Idolator,... Food Restaurants Squeezed by Credit Crunch A dustup this week over whether Bank of America would continue to finance expansion for McDonald's franchisees highlighted how the restaurant industry is being affected by the credit crisis. Ironically, as I note in an article for The Big Money, McDonald's is doing just fine -- so far. Other restaurants?... Food Home-Cooking Trend Helps McCormick More evidence that companies focused on home-cooking are profiting from the recession (or whatever it is): McCormick, the king of spices, posted better-than-expected earnings on Thursday. As more people cook at home, of course, they buy more spices. McCormick has been able to swallow up a competitor (Lawry's), boost marketing... More Daily Insights... Premier Sponsor Dell: Built to fit your business needs. Thought Leadership Sponsors The all-new Infiniti FX. Stereotype resistant. Send us your feedback here. Sign up for more free newsletters from BNET! To manage your account settings, please visit our Subscription Center. The e-mail address for your subscription is khalifasoft.blog@blogger.com Unsubscribe from this newsletter | FAQ | Advertise | Privacy Policy © 2008 CNET Networks, Inc., a CBS Company. All rights reserved. | Privacy Policy | Terms of Use BNET is a registered service mark of CNET Networks, Inc. CNET Networks, Inc. 235 Second Street San Francisco, CA 94105 U.S.A.